Have you ever told someone you're from Detroit and seen that look on their face? Maybe you even clarified it with "Metro Detroit," but they still didn’t quite get it. Detroit is a city on the rise, yet it’s a place that some will always judge from the outside. Only those who’ve grown up in or near Detroit can truly understand its heartbeat—its resilience, its grit, and the unmistakable pride that comes with calling it home.
Detroit is always getting a bad rep. Whether it's the city, the people, or even the sports teams, people judge our city from its past, not its future. A city of artists, designers, athletes, musicians, and creatives—all come together to promote a city that isn’t dead. This is Detroit is Not Dead.